Jewelry Spending To Feature as U.S. Mother’s Day Spending Hits Record

Mother’s Day spending in the United States is expected to total a record $28.1 billion this year, up $1.4 billion from 2020, with jewelry expected to be among the top purchases.
 
Approximately 83 percent of U.S. adults are expected to celebrate the annual holiday, according to an annual survey released by the National Retail Federation.
 
“There is a lot of consumer optimism around Mother’s Day this year as more people are getting vaccinated and stimulus checks are being distributed,” NRF President and CEO Matthew Shay said. “For many, this is a chance to make up for last year’s Mother’s Day when we were under lockdown.
 
“All of these activities will be reflected through their purchasing decisions.”
 
This year consumers plan to spend an average of $220.48 on Mother’s Day items. This figure is $16 more than they planned to spend last year and the highest in the survey's history.